What We Collect. Set out below are the ways in which we may collect, use, and disclose Personal Information:

• Personal Information We Collect from Account Owners. We may collect registration data such as your full name and email address as well as business contact information of individuals who work for Account Owners (i.e., field service companies that use the Service to manage aspects of their business and transactions) in order to communicate with those Account Owners about their business relationship with Mr Tree. We may also collect payment credentials or related information from Account Owners in order to allow those Account Owners to pay Mr Tree for services procured by such Account Owners or in order to remit to such Account Owners their share of transaction fees collected from End Users. You have the ability to take and upload photos, notes and other content to the Website, App, and/or Service such as a photo and description of a job that you have completed. The content that you make available will be accessible to the Account Owner and their authorized Employee Users.
• E-commerce Transactions. If you make a purchase through your Mr Tree account, Mr Tree will collect your name, credit card billing information and shipping information. This information is used to process your transaction and deliver the products purchased.
• Logs. Our servers automatically record information created by your use of our Service to help us diagnose and fix technical issues, and to improve the overall quality and user experience of our Service. Logs may include information such as your IP address, browser type, operating system, details of how you used our Service (such as the functions you asked our Service to perform), diagnostic information related to the Service (such as crash or activity reports), the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. Please see below for more information on how we use cookies and other tracking technologies.
• Cookies and Similar Tracking Technologies. We use cookies, tracking pixels, and similar tracking technologies to gather information about how you are interacting with the Service, which may include identifying your IP address, browser type, and referring page. Please see the section titled “Cookies & Other Automatic Data Collection and Tracking Methods” below for more information.
• Employee and Job Applicant Information. When we seek candidates for potential jobs or contracting engagements with Mr Tree, or if you apply for a job with us, we collect Personal Information to process and respond to that application or inquiry, which may include information contained in a resume, cover letter, or other related materials. With your consent, we may also obtain Personal Information from third-party job references or former employers, or conduct background checks. For people who become our employees or contractors, we will typically retain the information provided by those candidates in the application process along with additional information to manage their employment or contractor relationship with us, including, without limitation, information related to income tax reporting and withholding, and enrollment in Mr Tree benefit plans (in each case, to the extent applicable for the relevant relationship).
• Marketing Information. From time to time, we may conduct surveys or hold contests or other events and in connection with such surveys, contests, or events, we may use your connected Mr Tree account information to identify you and we may collect information you elect to provide about yourself, such as your name, email address, telephone number, organization name and address, and general information about the company for whom you work. In addition, we may use third-party service providers to collect business-related information about your employer such as its name, size, and revenue in connection with potentially offering the Service to your employer or for analytics purposes, which may include evaluating current or future service offerings.
• Mr Tree Suppliers and Partners. Mr Tree collects business contact information of individuals who work for our suppliers and other partners to communicate with those suppliers and partners about their business relationship with Mr Tree.

Use of Personal Information. Mr Tree uses the Personal Information described above to:

• provide, operate, maintain, promote, market, and improve the Website, App, and Service;
• facilitate account administration, billing, verification, and authentication and to contact you in relation to the same;
• send technical notices, updates, security alerts, and support and administrative messages;
• facilitate transactions and send related information to the relevant transaction participants, including confirmations and invoices;
• respond to comments, questions, and requests, and provide customer service and support;
• communicate with you and provide news or information about us;
• investigate, identify, mitigate, and prevent potential or actual fraud, unauthorized access to the Website, App, and/or Service, and other illegal activities;
• monitor and analyze trends, usage, and activities in connection with the Website, App, and/or Service, including generating aggregated and anonymized statistics and disclosing industry trends to third-parties which are derived from use of the Service but do not include any Personal Information;
• conduct business and contractual relationships that we have with various persons and companies (such as customers, suppliers, partners, and employees);
• where we have your consent or there is an existing relationship between you and a third-party, we may recommend features, products, and services that might be of interest to you, and share your information to allow our third-party service providers to make recommendations on products as well;
• facilitate the use of AI Tools (as defined in our Terms of Service) and for analysis, improvement, and security purposes related to the same and, to the extent that Mr Tree engages third-party service providers in connection with the AI Tools, you acknowledge, authorize, and agree, as applicable, that said third-parties may access, use, and store any information in connection with the AI Tools in accordance with their applicable terms and policies; and
• fulfill other purposes which we will notify you about and for which we shall seek your consent.